You can delete your Social Magic data at any time. There are three routes, depending on how much you want removed.
1. Disconnect one social account
In the app, go to Settings → Connections and disconnect the account. This happens immediately and without us being involved. It revokes our access token with the platform and deletes the data tied to that connection:
- the posts and drafts we held for that account;
- its conversations and messages;
- its metrics;
- its automation runs and opt-out records;
- the stored access tokens themselves.
Media in your Library is kept when you disconnect a single account, because the same image can still be in use by posts on your other connected platforms. Use route 2 or 3 to remove it.
2. Remove the app from the platform
If you remove Social Magic from your Facebook or Instagram settings, the platform notifies us automatically and we delete the data associated with that account, exactly as in route 1. You do not need to contact us for this to happen.
3. Delete your account and everything in it
To have everything removed — your account, every connected profile, your Library media, your brands, your analytics history and your generated content — email us from the address on your account:
Please put “Data deletion request” in the subject line. We will confirm receipt, and we action the request within 30 days, usually sooner.
To be straightforward with you about how this works: routes 1 and 2 above are automatic, but a full account deletion is carried out by a person against a documented internal procedure, rather than by a single button. That is why it carries a 30-day commitment rather than being instant. If you want confirmation once it is done, say so in your email and we will reply when the deletion is complete.
What we may keep, and why
- Records we are required to retain by law — for example billing and tax records for payments you have made. These are kept only for as long as the law requires.
- Backups. Deleted data can persist in encrypted backups for a short period before those backups age out. It is not restored to the live service.
- Anything you have already published to a social network lives on that network, not with us. Deleting your Social Magic account does not remove posts from Instagram, Facebook, LinkedIn, X, TikTok, YouTube or Google Business Profile — delete those on the platform itself.
Related
For the full picture of what we collect and who processes it, see our Privacy Policy.